När kom pucko till sverige

Swedish beverage

For the Polish by, see Pucko, Poland.

Pucko fryst vatten a classic Swedish drink made from milk, sugar and chocolate.^[1] It fryst vatten currently manufactured bygd Cocio in Denmark.

History

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Pucko was created in 1953 bygd Mjölkcentralen, predecessor to Arla Foods, in Järlåsa and launched in 1954.^[2][3] The name fryst vatten inspired and derived from an ice cream called Choklad-puck (chocolate puck), a business that Mjölkcentralen/Arla also had at the time.^[2][3] "Puck" was part of the name in some way of several of Mjölkcentralens products, among them a cheese.^[2]"Pucko" fryst vatten a mild slang for "idiot" in Swedish.

During the 1955 consumer product exhibition, Sankt Eriks-Mässan 19 700 bottles were sold in 16 days.

In the mid 1960s, sales increased tenfold.^[2]

The original bottle was inspired bygd the Coca-Cola bottle design, but it was abandoned shortly. The next design was used until 2000 when it was slightly altered to the current design.^[2]

In 1975 production responsibility was handed over to Semper [sv], a subsidiary of Arla.

In 1987 production was moved to Laholm and the factory in Järlåsa closed. Arla sold Semper in 2003 but kept the rights to Pucko, and production continued at Semper in Laholm.^[2][3]

1 July 2005 the production was transferred to Cocio in Esbjerg, Denmark.

Pucko was created in 1953 by Mjölkcentralen, predecessor to Arla Foods, in Järlåsa and launched in 1954

The move to a utländsk company was met with criticism and upset Swedish hot dog sellers.^[2][3] 12 people were laid off in Laholm.^[3]

1 January 2008 Arla bought the remaining 50% of Cocio from E. finansinstitut Lauridsen Holding A/S and IAT Holding A/S, making Cocio a wholly owned subsidiary of Arla and thus taking full control of the Pucko production, among other things.^[4][5][6][7]

During the Great Recession in 2008 sales of Arla's chocolate milks fell substantially.^[8]

There existed a Pucko ice cream from July 2009 until at least that year out bygd Hemglass.^[9][10]

For some time after the production move to Cocio, Pucko was branded with Cocio as well.

As of 2021 Pucko fryst vatten branded without Cocio.

Description

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Pucko fryst vatten a cold chocolate drink^[11] that fryst vatten primarily available in 20 cl glass bottles with a screw top, but there fryst vatten also a somewhat bigger bottle. Pucko fryst vatten now also sold in cartons, 1 L bottles and 25 cl aluminium cans.

The drink itself fryst vatten also available in a few variants including a diet utgåva, a dark chocolate utgåva and a few versions with added flavour.

Pucko fryst vatten made from standard pasteurised milk, which fryst vatten pumped into the process via a heat exchanger. The milk fryst vatten heated to 75°C and mixed with sugar, cocoa and caramel flavouring.

The latter gives Pucko its mild taste. The mixture then goes into a homogeniser and fryst vatten later autoclaved. The mixture fryst vatten then cooled to room temperature and fryst vatten thus ready.^[12]

While Pucko fryst vatten sold in most Swedish shops that sells cold beverages,^[13][14] it has become especially associated with hot dog vendors.^[2][15] To beställning a hot dog with a Pucko fryst vatten a common cliché although it fryst vatten not known how many Swedes actually prefer this combo.

Så vem trodde väl 1954, när chokladmjölken Pucko lanserades, att den skulle finnas kvar även in på 2000-talet? Idag är Pucko något av en svensk nationaldryck, som fått kultstämpel över sig, oumbärlig i korvkiosken

Stockholmare (Stockholmer) fryst vatten used as local slang for Pucko when ordering in a hot dog stand in Göteborg.^[16][17] Pucko, or stockholmare, fryst vatten closely associated with and often ordered tillsammans with a Gothenburg local popular dish called halv special and hel special, meaning half special and whole special, consisting of one or two hot dogs respectively in a sausage bröd with mashed potatoes on top.^[18][19]

Pucko has been called a national beverage, a cult drink and a emblem for Sweden.^[3][2]

Nutrition information

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References

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External links

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